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Foundation is one of the hardest things for me to buy in the drugstore. That’s why when I find one that works, I pretty much stick to it until it’s discontinued.The main struggle of finding the perfect drugstore foundation is shade matching. Without testers, we are left to hold the bottle up to our faces and check our reflection in our front-facing camera phones to compare shades (what… that’s only me?). On top of that, many drugstore foundations don’t have a large selection of skin shades to choose from in the first place.
Photo: CoverGirl
CoverGirl has completely re-vamped their truBLEND foundation and concealer shade matching system for 2014. With 21 shades, 8 of them being new, the brand claims the system will match 99% of women.
Shades are broken up into 3 shade families: Light, Medium, and Deep. There are seven different shades within each family, with a mix of warm, cool and neutral tones. The numbers don’t necessarily move from lightest to darkest.
If you’ve already been using the truBLEND foundation, you can find your new shade match from the following diagram:
Photo: CoverGirl
The composition of truBLEND foundations has also received a makeover, with a new water-based formula. This is something I’m glad to hear; when I tested the old formula early last year, it was thicker than what I was used to and hard to blend. Luckily, the convenient pump packaging has been carried over with a label redesign.
Photo: CoverGirl
CoverGirl has also released the new truBLEND FixStick Concealers, which follow the new shade system as well. However, there is not one pencil per shade, but two pencils per shade family (6 pencils total). The pencils are split up into shades 1-4 and 5-7 from each family.
The new shade system has not affected the truBLEND powders, and there aren’t any signs that they will adopt the changes.
I’m very interested to hear what long-time wearers of the truBLEND foundation think of the formula and shade system change. It’s refreshing to see a drugstore brand include so many different skin shades in their line. Now it’s a matter of local retailers actually stocking the entire collection.
Do you think the new system is easy to navigate, or overwhelming?
