BVLGARI Brand Ambassador Priyanka Chopra transforms hair for a ‘Better View’ of 43 Million Dollar Necklace


Written by Trish Bolden

Are you willing to sacrifice your hair to flaunt a breathtaking $43 million diamond necklace? If not, don’t worry, because Priyanka Chopra has got it covered. As the Global Brand Ambassador for Bvlgari, she effortlessly shines in the mesmerizing Serpenti Aeterna necklace, a true masterpiece crafted by the talented Bvlgari jewelers. This extraordinary piece took over 2,800 hours to create and exudes sheer elegance with its dazzling diamonds.

Photo Credit: Florian Joe Photography

Priyanka, an Indian actress and former Miss World, recently underwent a stunning hair transformation, trading her long tresses for a chic bob, all to showcase her sparkling accessories at a Bulgari event in Rome, Italy on May 20. In her own words, shared on Instagram Stories, “When the jewels deserve a haircut for a better view.” In a video posted on May 21, Priyanka’s hairstylist Thibaud Salducci can be seen carefully trimming her shoulder-length strands, ensuring a perfect finish. But Priyanka’s fashion statement didn’t end there.

Phot Credit: Joye Florian Photography

On May 21, she stepped out of the Bulgari Hotel adorned with yet another dazzling piece: a diamond-encrusted necklace featuring a stunning sapphire blue pendant. She effortlessly paired this eye-catching accessory with a black sequin halter dress and matching sandals. And guess what? Her signature chest-length tresses made a triumphant comeback, styled in effortless waves with a deep side part. Priyanka knows how to make a statement, both with her hair and her impeccable sense of style.

Photo Credit: Nicolas Gerardin/ Fashion and Celebrity Photographer

For more on Bvlgari’s Newest Collection, click here to see more exquisite jewelry: https://www.bulgari.com/en-us/high-jewellery/aeterna-serpenti-necklace- ADVERTISEMENT –

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